Reimagining cinema and television requires a better understanding of the stories and the people behind them. This workshop invites you to structure various sources of observation using the empathy map. Redesigned by Pre&ent, the methodology will help you synthesize your discoveries, reveal key perspectives and give more authenticity to your stories. A practical exercise for transforming your intuitions into powerful stories.

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Pre&ent cultivates curiosity to embrace the diversity of nuances. Through images, workshops and socio-cultural research, we equip organizations and talents in communications, media and creation to reflect the real society.

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