Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.
As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.
Ingrid Enriquez-Donissaint


Déborah Cherenfant is a multi-award-winning women's entrepreneurship strategist with an impressive track record since her arrival in Quebec in 2005. Passionately committed to economic development for over 15 years, she actively serves on numerous boards and working committees. A trilingual graduate in economics and entrepreneurship, she has launched multiple initiatives over the years to champion women and diversity in business.
For more than a decade, Déborah has successfully navigated the business world, while also establishing herself as a speaker, trainer, interviewer, and outstanding host. Her expertise is widely sought after across industries, where she is invited to share her insights and perspectives on current issues.<br>From 2021 to 2023, she was an analyst on Tout Un Matin on ICI Première, Radio-Canada’s flagship radio program, and since 2022, she has been a panelist on the TV show Les Débatteurs on Noovo.<br>

James Oscar is a writer, art critic, and exhibition curator whose work lies at the intersection of experimental critique and anthropological inquiry. As a researcher at the Institut National de la Recherche Scientifique, his work has focused on cultural policy. His academic journey has been deeply influenced by his mentorship under Martinican philosopher Édouard Glissant and his collaboration with Ato Sekyi-Otu on the works of Frantz Fanon. <span>With 25 years of experience in contemporary art, Oscar has worked at the Montreal Museum of Fine Arts and served as Curator-in-Residence at Fonderie Darling (2022-2023). He currently leads the Musée des Arts Libres des Amériques et du Monde (MALAM), home to a significant collection of Caribbean art. His recent exhibitions include "Illuminations" (2024), "Le Langage Secret de l'Univers" (2023), and "Music for the World of Tomorrow".<br></span>
As a civic researcher, he has engaged in dialogues with figures such as Cornel West and has contributed to major institutions, including Radio-Canada, the Canadian Museums Association, and the Canadian Centre for Architecture. As the founder of Montréal en Action, he spearheaded North America's first public consultation on systemic racism.
His research explores artistic practices through the lens of critical anthropology across the Americas. His publication, "Imperial Amphitheatres", was launched at the Venice Biennale.

Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.
In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.
Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

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