Passionate about music and technology, Youri Dominique has been evolving at the intersection of these two worlds for over two decades. First recognized as a member of the Rainmen duo, who left their mark on the Quebec hip-hop scene with the 1998 album Armageddon, he then turned his career towards change management and artificial intelligence.

His expertise has led him to support organizations in a variety of sectors -culture, pharmaceuticals, manufacturing, utilities, agrifood, transportation, retail- in helping them integrate AI into their processes. He has also carried out AI strategic intelligence mandates for key players in the music industry, such as ADISQ and AMUQ.

In 2020, he founded HITstory, a platform dedicated to connecting and discovering artists. Today, with his partner GeniusXR, he is working on DJ Pool.club and the integration of HITstory into UVRSE, an app that will use AI to optimize music matching and recommendations. This project aims to open up new opportunities for creators and promote fairer access to music.

Committed to innovation, Youri's main aim is to build concrete solutions to support artists and professionals in an ever-changing landscape.

Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

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In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

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Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

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Issa is a dynamic digital marketing expert with over a decade of experience in crafting innovative campaigns that drive brand growth and engagement. With a unique ability to blend creativity and strategy, he has spent the last four years producing compelling social media content for businesses, helping them connect with their audiences through impactful storytelling and cutting-edge technologies.

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A true polymath, Issa leverages his expertise in AI tools to conceptualize ideas through storyboards, pitch decks, and concept trailers. His ability to seamlessly integrate AI into his creative process has earned him recognition as a catalyst for modern marketing solutions.


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As a proud neurodivergent creator and ENFP, Issa thrives on inspiring others and breaking conventional limits in marketing and storytelling. He is passionate about using his platform to amplify underrepresented voices, particularly within African and diasporic communities.

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