Ingrid Enriquez-Donissaint

Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

Ingrid Enriquez-Donissaint

other stakeholders

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Marieme Ndiaye

Marieme is a host, actress, and singer-songwriter who is never short on ideas. She first made an impression as a VJ on Musique Plus and as the host of 3 filles célibataires on VRAK. Since then, her energy and boundless creativity have propelled her into numerous hosting roles, including Tout inclus (ICI Télé), Le cœur sur le flow (La Fabrique Culturelle), De par chez nous (Unis TV), and Ma première place des arts (MATV). On radio, her voice has resonated on Dutrizac 6@9 (QUB Radio) and La route des 20 (ICI Première).

A committed artist and advocate for diversity and inclusion, Marieme founded Les nouveaux modèles in 2018, an inspiring initiative connecting cultural community figures with elementary and high school students. As a producer at St-Laurent TV, she has contributed to series such as Bon matin Chuck and Les mal-aimants.

With her album Mario, Marieme makes a powerful return with an introspective and unapologetic project blending pop, hip-hop, and R&B, where she embraces her identity and champions a collective awakening for a more inclusive Quebec. Whether in front of the camera or behind the scenes, Marieme embodies energy, passion, and commitment.

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Boubacar Djiba

Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

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Sylvine Maliko

Sylvine, better known as The Artiiist, of Central African origin, was born in France and has now been living in Canada for 12 years. From an early age, art has always played a central role in her life: singing, dancing and then painting. This passion has gradually turned into a real career: she is the founder of Smard Art.

It was during the COVID-19 pandemic that Sylvine launched her artistic enterprise: Smard Art. Her talent and vision quickly attracted attention, propelling her work onto the international scene. This dazzling success has enabled her to make a living from her art and develop her business internationally, although she still harbors even greater ambitions.

Through her work, she celebrates the identity, culture and beauty of black people, themes that are close to her heart. Combining traditional and digital art, she draws her inspiration from realism, which she considers a form of expression of great intensity, while exploring mixed media techniques and abstraction.

Despite this recognition, she remains driven by the desire to push her own boundaries and reach an even wider audience.

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