Ingrid Enriquez-Donissaint

Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

Ingrid Enriquez-Donissaint

other stakeholders

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Stephane Moraille

Stephane Moraille is a renowned entertainment lawyer, international recording artist, and co-founder of MassiveLab, specializing in AI-powered business solutions. She holds a Master’s in Intellectual Property Law from Osgoode Hall Law School and has worked in music, film, TV, museums, and technology since 2006.

As co-founder of MassiveLab, Stephane leverages AI-driven strategies to optimize businesses in the creative and cultural sectors. Previously, she was Director of Legal & Business Affairs at PHI, worked with VICE, and handled film & TV clearances at Lussier & Khouzam.

A dedicated mentor, she has led initiatives with Quebec’s Minister of Culture, Phoenix Music Executive Development Program, l’INIS, Coalition MEDIA, QEPC, DOC Institute, and CISF.

A pivotal member of Bran Van 3000, her work earned Polaris Prize nominations (2015, 2022), a MuchMusic Video Award, Juno Award, Canadian Radio Award, Félix Award, and Gold record status. Her iconic song "Drinkin’ in LA" was inducted into the Canadian Songwriters Hall of Fame.

Stephane serves on the Canada Council for the Arts (2022-2026) and the CCUNESCO board (2023-present), alongside leadership roles with SAC, UMAC, MuchFACT, Main Film, and ADVANCE Music Canada.

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Cameron Bailey

Few people understand the importance of the arts and culture sector as well as Cameron Bailey. He is CEO of the Toronto International Film Festival (TIFF) - the world's largest public film festival and one of Canada's premier cultural brands. Under his strategic direction, the festival continues to grow in size and significance each year.

Bailey began his career as a film critic. He also curated films for Cinematheque Ontario, The National Gallery of Canada, The National Film Board of Canada, and Australia’s Sydney International Film Festival before joining TIFF in 1990. He began as a programmer selecting Canadian films before moving on to African and South Asian cinema. He’s responsible for TIFF’s highly successful subscription series, Reel Talk, and also headed TIFF’s Perspective Canada series and founded its Planet Africa section.

Bailey has taught film curation at the University of Toronto and holds an honorary doctorate from Western University. He is a Chevalier in France’s Order of Arts and Letters, member of the Academy of Motion Picture Arts and Science, and for 12 consecutive years been named one of “Toronto’s 50 Most Influential People” by Toronto Life.

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Boubacar Djiba

Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

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