Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

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In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

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Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

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Passionate about music and technology, Youri Dominique has been evolving at the intersection of these two worlds for over two decades. First recognized as a member of the Rainmen duo, who left their mark on the Quebec hip-hop scene with the 1998 album Armageddon, he then turned his career towards change management and artificial intelligence.

His expertise has led him to support organizations in a variety of sectors -culture, pharmaceuticals, manufacturing, utilities, agrifood, transportation, retail- in helping them integrate AI into their processes. He has also carried out AI strategic intelligence mandates for key players in the music industry, such as ADISQ and AMUQ.

In 2020, he founded HITstory, a platform dedicated to connecting and discovering artists. Today, with his partner GeniusXR, he is working on DJ Pool.club and the integration of HITstory into UVRSE, an app that will use AI to optimize music matching and recommendations. This project aims to open up new opportunities for creators and promote fairer access to music.

Committed to innovation, Youri's main aim is to build concrete solutions to support artists and professionals in an ever-changing landscape.

Sylvine, better known as The Artiiist, of Central African origin, was born in France and has now been living in Canada for 12 years. From an early age, art has always played a central role in her life: singing, dancing and then painting. This passion has gradually turned into a real career: she is the founder of Smard Art.

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It was during the COVID-19 pandemic that Sylvine launched her artistic enterprise: Smard Art. Her talent and vision quickly attracted attention, propelling her work onto the international scene. This dazzling success has enabled her to make a living from her art and develop her business internationally, although she still harbors even greater ambitions.

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Through her work, she celebrates the identity, culture and beauty of black people, themes that are close to her heart. Combining traditional and digital art, she draws her inspiration from realism, which she considers a form of expression of great intensity, while exploring mixed media techniques and abstraction.

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Despite this recognition, she remains driven by the desire to push her own boundaries and reach an even wider audience.

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