Passionate about music and technology, Youri Dominique has been evolving at the intersection of these two worlds for over two decades. First recognized as a member of the Rainmen duo, who left their mark on the Quebec hip-hop scene with the 1998 album Armageddon, he then turned his career towards change management and artificial intelligence.
His expertise has led him to support organizations in a variety of sectors -culture, pharmaceuticals, manufacturing, utilities, agrifood, transportation, retail- in helping them integrate AI into their processes. He has also carried out AI strategic intelligence mandates for key players in the music industry, such as ADISQ and AMUQ.
In 2020, he founded HITstory, a platform dedicated to connecting and discovering artists. Today, with his partner GeniusXR, he is working on DJ Pool.club and the integration of HITstory into UVRSE, an app that will use AI to optimize music matching and recommendations. This project aims to open up new opportunities for creators and promote fairer access to music.
Committed to innovation, Youri's main aim is to build concrete solutions to support artists and professionals in an ever-changing landscape.
Youri Dominique
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Issa is a dynamic digital marketing expert with over a decade of experience in crafting innovative campaigns that drive brand growth and engagement. With a unique ability to blend creativity and strategy, he has spent the last four years producing compelling social media content for businesses, helping them connect with their audiences through impactful storytelling and cutting-edge technologies.
A true polymath, Issa leverages his expertise in AI tools to conceptualize ideas through storyboards, pitch decks, and concept trailers. His ability to seamlessly integrate AI into his creative process has earned him recognition as a catalyst for modern marketing solutions.
As a proud neurodivergent creator and ENFP, Issa thrives on inspiring others and breaking conventional limits in marketing and storytelling. He is passionate about using his platform to amplify underrepresented voices, particularly within African and diasporic communities.
Tai is a rising star in Francophone comedy. First gaining recognition through the Instagram Live show Occupation Hood, he has since made a name for himself on stage and across social media. With his unique style and viral catchphrases like "Madame Rékilé", Tai captivates a wide audience.<br>He made his stage debut at L’Olympia de Montréal in 2021 and continues to draw large crowds across Quebec and the Francophone world.<br>
Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.
As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.
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