Boubacar Djiba

Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

Boubacar Djiba

other stakeholders

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Jeff Santanna

Jeff Santanna is a serial entrepreneur born in Paris to Haitian parents. In 2020, he founded Trends Talent, an influencer marketing agency with the mission of showcasing Quebec’s diverse talent to major national and international brands.

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MARTINE ST-VICTOR

Martine St-Victor is a communications strategist and the General Manager of Edelman in Montréal, one of its 60 offices worldwide, making it the world's most important communication firm.

Martine is a monthly columnist at the Montreal Gazette and La Presse and can be seen and heard regularly on Radio-Canada television and radio. During federal and provincial elections, Martine analyzes political communication on CTV News.

Martine is a Trustee on various Boards, a founding member of the Black Opportunity Fund, and Vice-Chair of the Québec section of IWF (International Women’s Forum).

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James Oscar

James Oscar is a writer, art critic, and exhibition curator whose work lies at the intersection of experimental critique and anthropological inquiry. As a researcher at the Institut National de la Recherche Scientifique, his work has focused on cultural policy. His academic journey has been deeply influenced by his mentorship under Martinican philosopher Édouard Glissant and his collaboration with Ato Sekyi-Otu on the works of Frantz Fanon. <span>With 25 years of experience in contemporary art, Oscar has worked at the Montreal Museum of Fine Arts and served as Curator-in-Residence at Fonderie Darling (2022-2023). He currently leads the Musée des Arts Libres des Amériques et du Monde (MALAM), home to a significant collection of Caribbean art. His recent exhibitions include "Illuminations" (2024), "Le Langage Secret de l'Univers" (2023), and "Music for the World of Tomorrow".<br></span>

As a civic researcher, he has engaged in dialogues with figures such as Cornel West and has contributed to major institutions, including Radio-Canada, the Canadian Museums Association, and the Canadian Centre for Architecture. As the founder of Montréal en Action, he spearheaded North America's first public consultation on systemic racism.

His research explores artistic practices through the lens of critical anthropology across the Americas. His publication, "Imperial Amphitheatres", was launched at the Venice Biennale.

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