Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

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In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

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Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

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Issa is a dynamic digital marketing expert with over a decade of experience in crafting innovative campaigns that drive brand growth and engagement. With a unique ability to blend creativity and strategy, he has spent the last four years producing compelling social media content for businesses, helping them connect with their audiences through impactful storytelling and cutting-edge technologies.

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A true polymath, Issa leverages his expertise in AI tools to conceptualize ideas through storyboards, pitch decks, and concept trailers. His ability to seamlessly integrate AI into his creative process has earned him recognition as a catalyst for modern marketing solutions.


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As a proud neurodivergent creator and ENFP, Issa thrives on inspiring others and breaking conventional limits in marketing and storytelling. He is passionate about using his platform to amplify underrepresented voices, particularly within African and diasporic communities.

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Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

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As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

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