Sylvine, better known as The Artiiist, of Central African origin, was born in France and has now been living in Canada for 12 years. From an early age, art has always played a central role in her life: singing, dancing and then painting. This passion has gradually turned into a real career: she is the founder of Smard Art.

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It was during the COVID-19 pandemic that Sylvine launched her artistic enterprise: Smard Art. Her talent and vision quickly attracted attention, propelling her work onto the international scene. This dazzling success has enabled her to make a living from her art and develop her business internationally, although she still harbors even greater ambitions.

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Through her work, she celebrates the identity, culture and beauty of black people, themes that are close to her heart. Combining traditional and digital art, she draws her inspiration from realism, which she considers a form of expression of great intensity, while exploring mixed media techniques and abstraction.

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Despite this recognition, she remains driven by the desire to push her own boundaries and reach an even wider audience.

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Jeff Santanna is a serial entrepreneur born in Paris to Haitian parents. In 2020, he founded Trends Talent, an influencer marketing agency with the mission of showcasing Quebec’s diverse talent to major national and international brands.

Stephane Moraille is a renowned entertainment lawyer, international recording artist, and co-founder of MassiveLab, specializing in AI-powered business solutions. She holds a Master’s in Intellectual Property Law from Osgoode Hall Law School and has worked in music, film, TV, museums, and technology since 2006.

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As co-founder of MassiveLab, Stephane leverages AI-driven strategies to optimize businesses in the creative and cultural sectors. Previously, she was Director of Legal & Business Affairs at PHI, worked with VICE, and handled film & TV clearances at Lussier & Khouzam.

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A dedicated mentor, she has led initiatives with Quebec’s Minister of Culture, Phoenix Music Executive Development Program, l’INIS, Coalition MEDIA, QEPC, DOC Institute, and CISF.

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A pivotal member of Bran Van 3000, her work earned Polaris Prize nominations (2015, 2022), a MuchMusic Video Award, Juno Award, Canadian Radio Award, Félix Award, and Gold record status. Her iconic song "Drinkin’ in LA" was inducted into the Canadian Songwriters Hall of Fame.

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Stephane serves on the Canada Council for the Arts (2022-2026) and the CCUNESCO board (2023-present), alongside leadership roles with SAC, UMAC, MuchFACT, Main Film, and ADVANCE Music Canada.

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