Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

‍

As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

‍

Haitian-born Emilie Lafortune is a 30-year-old woman of determination and passion. At the age of 18, she left her native Haiti for Argentina, where she began a new life, juggling studies and work.

‍

In 2021, Emilie emigrated to Canada, bringing with her her rich culinary culture and infectious enthusiasm. With no great expectations, she began sharing cooking videos on her social networks, simply as a hobby. However, one day, one of her recipes generated an unexpected buzz, propelling her social accounts into the spotlight.

‍

Her iconic slogan, "LE GOÛT DE ÇA", quickly became synonymous with her success, to the point of becoming the name of her food brand. Today, Emilie Lafortune continues to captivate and inspire with her culinary creations, while sharing her love of cooking with an ever-growing audience.

‍

Sarah Béguineau is a content creator, entrepreneur, and passionate influencer who has built a community of over 900,000 followers across her platforms — all on her own, without a team and self-funding her equipment. Specializing in creating videos that blend humor and authenticity, she has turned her passion into a profession through hard work and determination.

‍

Over the years, Sarah has collaborated with renowned brands like IKEA, Spotify, Desjardins, and more, seamlessly and creatively integrating promotions into her content. She has also shared her expertise as a panelist at Content Fest, inspiring fellow creators and industry professionals. As an ambassador for the Gala Influence Création, she took part in celebrating the achievements of influencers in content creation.

‍

Sarah is a prime example of a creator who has successfully monetized her talent while staying true to her values, and she remains actively involved in the creative industry.