Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.

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As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.

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Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.

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Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.

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Déborah Cherenfant is a multi-award-winning women's entrepreneurship strategist with an impressive track record since her arrival in Quebec in 2005. Passionately committed to economic development for over 15 years, she actively serves on numerous boards and working committees. A trilingual graduate in economics and entrepreneurship, she has launched multiple initiatives over the years to champion women and diversity in business.

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For more than a decade, Déborah has successfully navigated the business world, while also establishing herself as a speaker, trainer, interviewer, and outstanding host. Her expertise is widely sought after across industries, where she is invited to share her insights and perspectives on current issues.<br>From 2021 to 2023, she was an analyst on Tout Un Matin on ICI Première, Radio-Canada’s flagship radio program, and since 2022, she has been a panelist on the TV show Les Débatteurs on Noovo.<br>

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Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

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As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

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