Émilie Lafortune

Haitian-born Emilie Lafortune is a 30-year-old woman of determination and passion. At the age of 18, she left her native Haiti for Argentina, where she began a new life, juggling studies and work.

In 2021, Emilie emigrated to Canada, bringing with her her rich culinary culture and infectious enthusiasm. With no great expectations, she began sharing cooking videos on her social networks, simply as a hobby. However, one day, one of her recipes generated an unexpected buzz, propelling her social accounts into the spotlight.

Her iconic slogan, "LE GOÛT DE ÇA", quickly became synonymous with her success, to the point of becoming the name of her food brand. Today, Emilie Lafortune continues to captivate and inspire with her culinary creations, while sharing her love of cooking with an ever-growing audience.

Émilie Lafortune

other stakeholders

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Nicole Antoine

Nicole Antoine is a dynamic force in experiential marketing and brand strategy, with over a decade of experience working with more than 40 top-tier companies. As a co-founder and CEO of BLAXPO and Four Brown Girls, Nicole has created platforms that amplify underrepresented voices and foster authentic human connections. Recognized in Forbes, The Social, Globe & Mail, CBC, and named Bay Street Bull’s Woman of the Year, she’s a trailblazer in the industry, balancing corporate success with community impact.

Her journey spans from managing Black-centric community centers to leading marketing for a national sneaker company. Nicole’s expertise in customer service, strategy, and management shines through in every role she’s taken on. Now, as the Managing Partner of N/A & Co, she continues to elevate brands by crafting meaningful, innovative experiences that not only engage but also drive change.

Currently pursuing her EMBA at McGill HEC, Nicole's passion for marketing, human connection, and storytelling is stronger than ever, and she’s committed to ensuring her clients stand out while making an impact.

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Mahaya Boicel

A dynamic and versatile entrepreneur, Mahaya brings a wealth of experience to the worlds of business and entertainment. Coming from a family with deep jazz and blues roots, she has nurtured a passion for creativity, innovation, and communication. With over two decades of experience, she has honed her expertise in customer service, sales, networking, and business development.

Her entrepreneurial journey reflects her strategic vision and adaptability. She has worked closely with emerging artists, supporting their creative and professional growth while building a vibrant network in the entertainment industry. At the same time, she has navigated the tech sector, particularly in Blockchain, and has invested in tech-focused startups and fashion merchandise ventures, showcasing her innovative mindset and ability to seize growth opportunities.

Passionate about health, wellness, and personal development, Mahaya seamlessly combines her business acumen with a deep commitment to enhancing quality of life. As the owner of a franchise for over six years, she has demonstrated strong business management skills while successfully balancing her roles as both a mother and an entrepreneur.

Resilient and driven, Mahaya embodies excellence in all her ventures, inspiring those around her by shaping the business landscape while prioritizing well-being and success for those she supports.

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James Oscar

James Oscar is a writer, art critic, and exhibition curator whose work lies at the intersection of experimental critique and anthropological inquiry. As a researcher at the Institut National de la Recherche Scientifique, his work has focused on cultural policy. His academic journey has been deeply influenced by his mentorship under Martinican philosopher Édouard Glissant and his collaboration with Ato Sekyi-Otu on the works of Frantz Fanon. <span>With 25 years of experience in contemporary art, Oscar has worked at the Montreal Museum of Fine Arts and served as Curator-in-Residence at Fonderie Darling (2022-2023). He currently leads the Musée des Arts Libres des Amériques et du Monde (MALAM), home to a significant collection of Caribbean art. His recent exhibitions include "Illuminations" (2024), "Le Langage Secret de l'Univers" (2023), and "Music for the World of Tomorrow".<br></span>

As a civic researcher, he has engaged in dialogues with figures such as Cornel West and has contributed to major institutions, including Radio-Canada, the Canadian Museums Association, and the Canadian Centre for Architecture. As the founder of Montréal en Action, he spearheaded North America's first public consultation on systemic racism.

His research explores artistic practices through the lens of critical anthropology across the Americas. His publication, "Imperial Amphitheatres", was launched at the Venice Biennale.

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