Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

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As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

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Déborah Cherenfant is a multi-award-winning women's entrepreneurship strategist with an impressive track record since her arrival in Quebec in 2005. Passionately committed to economic development for over 15 years, she actively serves on numerous boards and working committees. A trilingual graduate in economics and entrepreneurship, she has launched multiple initiatives over the years to champion women and diversity in business.

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For more than a decade, Déborah has successfully navigated the business world, while also establishing herself as a speaker, trainer, interviewer, and outstanding host. Her expertise is widely sought after across industries, where she is invited to share her insights and perspectives on current issues.<br>From 2021 to 2023, she was an analyst on Tout Un Matin on ICI Première, Radio-Canada’s flagship radio program, and since 2022, she has been a panelist on the TV show Les Débatteurs on Noovo.<br>

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A dynamic and versatile entrepreneur, Mahaya brings a wealth of experience to the worlds of business and entertainment. Coming from a family with deep jazz and blues roots, she has nurtured a passion for creativity, innovation, and communication. With over two decades of experience, she has honed her expertise in customer service, sales, networking, and business development.

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Her entrepreneurial journey reflects her strategic vision and adaptability. She has worked closely with emerging artists, supporting their creative and professional growth while building a vibrant network in the entertainment industry. At the same time, she has navigated the tech sector, particularly in Blockchain, and has invested in tech-focused startups and fashion merchandise ventures, showcasing her innovative mindset and ability to seize growth opportunities.

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Passionate about health, wellness, and personal development, Mahaya seamlessly combines her business acumen with a deep commitment to enhancing quality of life. As the owner of a franchise for over six years, she has demonstrated strong business management skills while successfully balancing her roles as both a mother and an entrepreneur.

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Resilient and driven, Mahaya embodies excellence in all her ventures, inspiring those around her by shaping the business landscape while prioritizing well-being and success for those she supports.

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