Nicole Antoine

Nicole Antoine is a dynamic force in experiential marketing and brand strategy, with over a decade of experience working with more than 40 top-tier companies. As a co-founder and CEO of BLAXPO and Four Brown Girls, Nicole has created platforms that amplify underrepresented voices and foster authentic human connections. Recognized in Forbes, The Social, Globe & Mail, CBC, and named Bay Street Bull’s Woman of the Year, she’s a trailblazer in the industry, balancing corporate success with community impact.

Her journey spans from managing Black-centric community centers to leading marketing for a national sneaker company. Nicole’s expertise in customer service, strategy, and management shines through in every role she’s taken on. Now, as the Managing Partner of N/A & Co, she continues to elevate brands by crafting meaningful, innovative experiences that not only engage but also drive change.

Currently pursuing her EMBA at McGill HEC, Nicole's passion for marketing, human connection, and storytelling is stronger than ever, and she’s committed to ensuring her clients stand out while making an impact.

Nicole Antoine

other stakeholders

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Jeff Santanna

Jeff Santanna is a serial entrepreneur born in Paris to Haitian parents. In 2020, he founded Trends Talent, an influencer marketing agency with the mission of showcasing Quebec’s diverse talent to major national and international brands.

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Aïcha Bastien-N'Diaye

Aïcha Bastien-N’Diaye, from the Huron-Wendat Nation, was introduced to movement through Guinean traditional dance while growing up in Wendake. Naturally blending her strong cultural influences, her passion for the physicality and expressiveness of dance quickly led her to pursue professional training at L’École de danse de Québec.

Using her voice to inspire her communities, both on social media and on stage, Aïcha sees movement as a powerful tool for change and innovation.

A multidisciplinary artist, she showcased her work "Dance Your Anxiety Away" in an installation by Slow Factory at MoMA PS1 in New York. She has also performed in Émilie Monnet’s play Marguerite, Le Feu. More recently, she opened for Caroline Monnet at the Indigenous Futurism fashion show at the Getty Museum in Los Angeles, co-hosted seasons 2 and 3 of Décoloniser l’histoire, a web series produced by Picbois Productions, and co-directed the show YAHWATSIRA’, presented at the Carrefour International de Théâtre.As co-founder and artistic director of Studio Le Feu, she is currently focused on directing and creating visuals within the artistic and commercial industries.

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Marieme Ndiaye

Marieme is a host, actress, and singer-songwriter who is never short on ideas. She first made an impression as a VJ on Musique Plus and as the host of 3 filles célibataires on VRAK. Since then, her energy and boundless creativity have propelled her into numerous hosting roles, including Tout inclus (ICI Télé), Le cœur sur le flow (La Fabrique Culturelle), De par chez nous (Unis TV), and Ma première place des arts (MATV). On radio, her voice has resonated on Dutrizac 6@9 (QUB Radio) and La route des 20 (ICI Première).

A committed artist and advocate for diversity and inclusion, Marieme founded Les nouveaux modèles in 2018, an inspiring initiative connecting cultural community figures with elementary and high school students. As a producer at St-Laurent TV, she has contributed to series such as Bon matin Chuck and Les mal-aimants.

With her album Mario, Marieme makes a powerful return with an introspective and unapologetic project blending pop, hip-hop, and R&B, where she embraces her identity and champions a collective awakening for a more inclusive Quebec. Whether in front of the camera or behind the scenes, Marieme embodies energy, passion, and commitment.

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