Sarah Béguineau is a content creator, entrepreneur, and passionate influencer who has built a community of over 900,000 followers across her platforms — all on her own, without a team and self-funding her equipment. Specializing in creating videos that blend humor and authenticity, she has turned her passion into a profession through hard work and determination.

‍

Over the years, Sarah has collaborated with renowned brands like IKEA, Spotify, Desjardins, and more, seamlessly and creatively integrating promotions into her content. She has also shared her expertise as a panelist at Content Fest, inspiring fellow creators and industry professionals. As an ambassador for the Gala Influence Création, she took part in celebrating the achievements of influencers in content creation.

‍

Sarah is a prime example of a creator who has successfully monetized her talent while staying true to her values, and she remains actively involved in the creative industry.

Boubacar Djiba, is among Africa’s music industry’s prolific change agents with over 15 years’ of experience in the music industry in Senegal. He is an entrepreneur who evolves in the creative industry, technology, and communication sector. He is a consultant, music producer, designer and sound engineer passionate about the change and development of Africa through his youth. Connected in the global creative industry, he discovers and develops talents through his label Vazy Music.

‍

In Jan 2024, Boubacar launched the first instant AI mastering platform in Africa, Senmixmaster after years of research. Senmixmaster is the first AI technological start-up evolving in cultural and creative industries in Senegal, more precisely in music and audio content. Senmixmaster uses AI and reinforcement learning, its engine works like a real engineer, making original decisions as the mastering progresses by tweaking the music to remove technical errors while applying necessary enhancements or anything preventing a great music listening experience.

‍

Eager to build a strong creative ecosystem, Boubacar is a sure bet for the development of the creative industries in Africa with the use of technology.

‍

Nicole Antoine is a dynamic force in experiential marketing and brand strategy, with over a decade of experience working with more than 40 top-tier companies. As a co-founder and CEO of BLAXPO and Four Brown Girls, Nicole has created platforms that amplify underrepresented voices and foster authentic human connections. Recognized in Forbes, The Social, Globe & Mail, CBC, and named Bay Street Bull’s Woman of the Year, she’s a trailblazer in the industry, balancing corporate success with community impact.

‍

Her journey spans from managing Black-centric community centers to leading marketing for a national sneaker company. Nicole’s expertise in customer service, strategy, and management shines through in every role she’s taken on. Now, as the Managing Partner of N/A & Co, she continues to elevate brands by crafting meaningful, innovative experiences that not only engage but also drive change.

‍

Currently pursuing her EMBA at McGill HEC, Nicole's passion for marketing, human connection, and storytelling is stronger than ever, and she’s committed to ensuring her clients stand out while making an impact.

‍