Issa Sissoko

Issa is a dynamic digital marketing expert with over a decade of experience in crafting innovative campaigns that drive brand growth and engagement. With a unique ability to blend creativity and strategy, he has spent the last four years producing compelling social media content for businesses, helping them connect with their audiences through impactful storytelling and cutting-edge technologies.

A true polymath, Issa leverages his expertise in AI tools to conceptualize ideas through storyboards, pitch decks, and concept trailers. His ability to seamlessly integrate AI into his creative process has earned him recognition as a catalyst for modern marketing solutions.


As a proud neurodivergent creator and ENFP, Issa thrives on inspiring others and breaking conventional limits in marketing and storytelling. He is passionate about using his platform to amplify underrepresented voices, particularly within African and diasporic communities.

Issa Sissoko

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Youri Dominique

Passionate about music and technology, Youri Dominique has been evolving at the intersection of these two worlds for over two decades. First recognized as a member of the Rainmen duo, who left their mark on the Quebec hip-hop scene with the 1998 album Armageddon, he then turned his career towards change management and artificial intelligence.

His expertise has led him to support organizations in a variety of sectors -culture, pharmaceuticals, manufacturing, utilities, agrifood, transportation, retail- in helping them integrate AI into their processes. He has also carried out AI strategic intelligence mandates for key players in the music industry, such as ADISQ and AMUQ.

In 2020, he founded HITstory, a platform dedicated to connecting and discovering artists. Today, with his partner GeniusXR, he is working on DJ Pool.club and the integration of HITstory into UVRSE, an app that will use AI to optimize music matching and recommendations. This project aims to open up new opportunities for creators and promote fairer access to music.

Committed to innovation, Youri's main aim is to build concrete solutions to support artists and professionals in an ever-changing landscape.

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Dédy BIlamba

Dédy Bilamba is a high-level marketing manager with a rich and diverse background spanning three continents, known for his unique career path.

Throughout his journey, Dédy has demonstrated his versatility and creativity in diverse roles, including Partnership Manager at Stade de France, Communications Advisor at the Ordre des ingénieurs du Québec, and Brand Manager for KFC Côte d’Ivoire. His ability to thrive in different environments is driven by a consistent thread—his creative approach to tackling challenges.

A passionate advocate for culture, Dédy is also the author of three books and has written short film scripts.

For the past five years, he has worked in television and cinema in Quebec, contributing to prestigious institutions such as the Vues d'Afrique International Film Festival and the Academy of Canadian Cinema & Television (Quebec section).

Dédy also serves on the Board of Directors of the Dynastie Foundation, further showcasing his commitment to cultural advocacy and community impact.

Despite having lived in the diaspora from a young age, Dédy maintains a deep connection to Africa. In 2022, alongside his partner Éric M'boua, he co-founded Afro VFX, a groundbreaking initiative with the mission of revolutionizing African cinema and television. 

Afro VFX aims to develop a competitive ecosystem for VFX (Visual Effects) on the continent, helping amplify African stories and bring them to a global audience.

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Steve Daniel

Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.

As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.

Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.

Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.

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