Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.

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As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

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Jeff Santanna is a serial entrepreneur born in Paris to Haitian parents. In 2020, he founded Trends Talent, an influencer marketing agency with the mission of showcasing Quebec’s diverse talent to major national and international brands.

Few people understand the importance of the arts and culture sector as well as Cameron Bailey. He is CEO of the Toronto International Film Festival (TIFF) - the world's largest public film festival and one of Canada's premier cultural brands. Under his strategic direction, the festival continues to grow in size and significance each year.

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Bailey began his career as a film critic. He also curated films for Cinematheque Ontario, The National Gallery of Canada, The National Film Board of Canada, and Australia’s Sydney International Film Festival before joining TIFF in 1990. He began as a programmer selecting Canadian films before moving on to African and South Asian cinema. He’s responsible for TIFF’s highly successful subscription series, Reel Talk, and also headed TIFF’s Perspective Canada series and founded its Planet Africa section.

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Bailey has taught film curation at the University of Toronto and holds an honorary doctorate from Western University. He is a Chevalier in France’s Order of Arts and Letters, member of the Academy of Motion Picture Arts and Science, and for 12 consecutive years been named one of “Toronto’s 50 Most Influential People” by Toronto Life.