Steve Daniel

Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.

As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.

Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.

Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.

Steve Daniel

other stakeholders

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MARTINE ST-VICTOR

Martine St-Victor is a communications strategist and the General Manager of Edelman in Montréal, one of its 60 offices worldwide, making it the world's most important communication firm.

Martine is a monthly columnist at the Montreal Gazette and La Presse and can be seen and heard regularly on Radio-Canada television and radio. During federal and provincial elections, Martine analyzes political communication on CTV News.

Martine is a Trustee on various Boards, a founding member of the Black Opportunity Fund, and Vice-Chair of the Québec section of IWF (International Women’s Forum).

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Aïcha Bastien-N'Diaye

Aïcha Bastien-N’Diaye, from the Huron-Wendat Nation, was introduced to movement through Guinean traditional dance while growing up in Wendake. Naturally blending her strong cultural influences, her passion for the physicality and expressiveness of dance quickly led her to pursue professional training at L’École de danse de Québec.

Using her voice to inspire her communities, both on social media and on stage, Aïcha sees movement as a powerful tool for change and innovation.

A multidisciplinary artist, she showcased her work "Dance Your Anxiety Away" in an installation by Slow Factory at MoMA PS1 in New York. She has also performed in Émilie Monnet’s play Marguerite, Le Feu. More recently, she opened for Caroline Monnet at the Indigenous Futurism fashion show at the Getty Museum in Los Angeles, co-hosted seasons 2 and 3 of Décoloniser l’histoire, a web series produced by Picbois Productions, and co-directed the show YAHWATSIRA’, presented at the Carrefour International de Théâtre.As co-founder and artistic director of Studio Le Feu, she is currently focused on directing and creating visuals within the artistic and commercial industries.

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Mahaya Boicel

A dynamic and versatile entrepreneur, Mahaya brings a wealth of experience to the worlds of business and entertainment. Coming from a family with deep jazz and blues roots, she has nurtured a passion for creativity, innovation, and communication. With over two decades of experience, she has honed her expertise in customer service, sales, networking, and business development.

Her entrepreneurial journey reflects her strategic vision and adaptability. She has worked closely with emerging artists, supporting their creative and professional growth while building a vibrant network in the entertainment industry. At the same time, she has navigated the tech sector, particularly in Blockchain, and has invested in tech-focused startups and fashion merchandise ventures, showcasing her innovative mindset and ability to seize growth opportunities.

Passionate about health, wellness, and personal development, Mahaya seamlessly combines her business acumen with a deep commitment to enhancing quality of life. As the owner of a franchise for over six years, she has demonstrated strong business management skills while successfully balancing her roles as both a mother and an entrepreneur.

Resilient and driven, Mahaya embodies excellence in all her ventures, inspiring those around her by shaping the business landscape while prioritizing well-being and success for those she supports.

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