Steve Daniel

Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.

As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.

Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.

Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.

Steve Daniel

other stakeholders

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MARTINE ST-VICTOR

Martine St-Victor is a communications strategist and the General Manager of Edelman in Montréal, one of its 60 offices worldwide, making it the world's most important communication firm.

Martine is a monthly columnist at the Montreal Gazette and La Presse and can be seen and heard regularly on Radio-Canada television and radio. During federal and provincial elections, Martine analyzes political communication on CTV News.

Martine is a Trustee on various Boards, a founding member of the Black Opportunity Fund, and Vice-Chair of the Québec section of IWF (International Women’s Forum).

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Cameron Bailey

Few people understand the importance of the arts and culture sector as well as Cameron Bailey. He is CEO of the Toronto International Film Festival (TIFF) - the world's largest public film festival and one of Canada's premier cultural brands. Under his strategic direction, the festival continues to grow in size and significance each year.

Bailey began his career as a film critic. He also curated films for Cinematheque Ontario, The National Gallery of Canada, The National Film Board of Canada, and Australia’s Sydney International Film Festival before joining TIFF in 1990. He began as a programmer selecting Canadian films before moving on to African and South Asian cinema. He’s responsible for TIFF’s highly successful subscription series, Reel Talk, and also headed TIFF’s Perspective Canada series and founded its Planet Africa section.

Bailey has taught film curation at the University of Toronto and holds an honorary doctorate from Western University. He is a Chevalier in France’s Order of Arts and Letters, member of the Academy of Motion Picture Arts and Science, and for 12 consecutive years been named one of “Toronto’s 50 Most Influential People” by Toronto Life.

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Djamilla Toure

Born in Côte d'Ivoire, raised in Morocco and now living in Montreal, Djamilla Toure defines herself as a product of the diaspora. Passionate about women's empowerment and the media, she is a media founder, content creator and social entrepreneur.

She holds a bachelor's degree in international relations and international law, and is currently pursuing a master's degree in sustainable development, where she is exploring solutions to the structural barriers faced by women around the world.

In 2015, convinced that change begins at her own scale, Djamilla set herself the mission of rethinking the world through concrete action. And so, with four other women, she founded Sayaspora, a media outlet dedicated to young women from the African diaspora. Through this platform, she aims to amplify the voices of these women, highlight their ideas and offer them a space where they can not only express themselves and build their capacities, but also find a community that understands and values them.

Between leadership, innovation and commitment, Djamilla continues to explore new avenues to strengthen the influence of women in the media, social and economic spheres.

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