Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.
As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.
Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.
Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.
Steve Daniel
Born in Côte d'Ivoire, raised in Morocco and now living in Montreal, Djamilla Toure defines herself as a product of the diaspora. Passionate about women's empowerment and the media, she is a media founder, content creator and social entrepreneur.
She holds a bachelor's degree in international relations and international law, and is currently pursuing a master's degree in sustainable development, where she is exploring solutions to the structural barriers faced by women around the world.
In 2015, convinced that change begins at her own scale, Djamilla set herself the mission of rethinking the world through concrete action. And so, with four other women, she founded Sayaspora, a media outlet dedicated to young women from the African diaspora. Through this platform, she aims to amplify the voices of these women, highlight their ideas and offer them a space where they can not only express themselves and build their capacities, but also find a community that understands and values them.
Between leadership, innovation and commitment, Djamilla continues to explore new avenues to strengthen the influence of women in the media, social and economic spheres.
Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.
As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.
Tracy Paulotte is a cultural strategist and producer dedicated to transforming Quebec’s creative industries by promoting access, representation, and opportunities.
With nearly eight years of experience, she designs and leads programs, panels, and events that offer tailored training, mentorship, and increased visibility within the industry. Her background spans commercial, web, and television production, with key roles in projects such as La Nuit où Laurier Gaudreault s’est réveillé by Xavier Dolan, Le Beau Chaos on Télé-Québec, and Les Rendez-Vous de Nolie on Natyf TV.
Certified in production management (INIS), independent production (Main Film), and human resources management (UQAM), Tracy combines creative vision and strategic leadership to deliver high-impact projects. She also leads workshops for audiences aged 8 to 50, raising awareness about the importance of accessibility and representation in behind-the-camera roles.
As the head of programs at the Dynastie Foundation, Tracy designs and implements initiatives that highlight Black talent in the arts, media, and culture, creating sustainable professional opportunities — from creative roles to leadership positions — one project at a time.
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