Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.
As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.
Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.
Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.
Steve Daniel


Haitian-born Emilie Lafortune is a 30-year-old woman of determination and passion. At the age of 18, she left her native Haiti for Argentina, where she began a new life, juggling studies and work.
In 2021, Emilie emigrated to Canada, bringing with her her rich culinary culture and infectious enthusiasm. With no great expectations, she began sharing cooking videos on her social networks, simply as a hobby. However, one day, one of her recipes generated an unexpected buzz, propelling her social accounts into the spotlight.
Her iconic slogan, "LE GOÛT DE ÇA", quickly became synonymous with her success, to the point of becoming the name of her food brand. Today, Emilie Lafortune continues to captivate and inspire with her culinary creations, while sharing her love of cooking with an ever-growing audience.

Dédy Bilamba is a high-level marketing manager with a rich and diverse background spanning three continents, known for his unique career path.
Throughout his journey, Dédy has demonstrated his versatility and creativity in diverse roles, including Partnership Manager at Stade de France, Communications Advisor at the Ordre des ingénieurs du Québec, and Brand Manager for KFC Côte d’Ivoire. His ability to thrive in different environments is driven by a consistent thread—his creative approach to tackling challenges.
A passionate advocate for culture, Dédy is also the author of three books and has written short film scripts.
For the past five years, he has worked in television and cinema in Quebec, contributing to prestigious institutions such as the Vues d'Afrique International Film Festival and the Academy of Canadian Cinema & Television (Quebec section).
Dédy also serves on the Board of Directors of the Dynastie Foundation, further showcasing his commitment to cultural advocacy and community impact.
Despite having lived in the diaspora from a young age, Dédy maintains a deep connection to Africa. In 2022, alongside his partner Éric M'boua, he co-founded Afro VFX, a groundbreaking initiative with the mission of revolutionizing African cinema and television.
Afro VFX aims to develop a competitive ecosystem for VFX (Visual Effects) on the continent, helping amplify African stories and bring them to a global audience.

Ingrid is a brand strategist, ethnographer, and co-founder of Pre&ent. Driven by a deep curiosity for human nuances, she focuses on the motivations and concerns that drive change for brands, organizations, and individuals. Through ethnographic research, strategic planning, and both qualitative and quantitative analysis, this socio-cultural explorer delivers insights and recommendations shaped by diverse observations.
As a freelance consultant, Ingrid helps teams create meaningful socio-cultural anchors, working with organizations such as Collectif Bienvenue, Héma-Québec, Apple, and Hellmann’s. Through Pre&ent, which provides visual content, workshops, and research focused on representation, she explores ways to highlight authentic stories and their complexities. By leveraging engaging learning and observational techniques (A2C, Radio-Canada, Musée de la civilisation), she fosters a deeper understanding of narratives that truly resonate.

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