Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.
As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.
Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.
Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.
Steve Daniel


Tai is a rising star in Francophone comedy. First gaining recognition through the Instagram Live show Occupation Hood, he has since made a name for himself on stage and across social media. With his unique style and viral catchphrases like "Madame Rékilé", Tai captivates a wide audience.<br>He made his stage debut at L’Olympia de Montréal in 2021 and continues to draw large crowds across Quebec and the Francophone world.<br>

Marieme is a host, actress, and singer-songwriter who is never short on ideas. She first made an impression as a VJ on Musique Plus and as the host of 3 filles célibataires on VRAK. Since then, her energy and boundless creativity have propelled her into numerous hosting roles, including Tout inclus (ICI Télé), Le cœur sur le flow (La Fabrique Culturelle), De par chez nous (Unis TV), and Ma première place des arts (MATV). On radio, her voice has resonated on Dutrizac 6@9 (QUB Radio) and La route des 20 (ICI Première).
A committed artist and advocate for diversity and inclusion, Marieme founded Les nouveaux modèles in 2018, an inspiring initiative connecting cultural community figures with elementary and high school students. As a producer at St-Laurent TV, she has contributed to series such as Bon matin Chuck and Les mal-aimants.
With her album Mario, Marieme makes a powerful return with an introspective and unapologetic project blending pop, hip-hop, and R&B, where she embraces her identity and champions a collective awakening for a more inclusive Quebec. Whether in front of the camera or behind the scenes, Marieme embodies energy, passion, and commitment.

Few people understand the importance of the arts and culture sector as well as Cameron Bailey. He is CEO of the Toronto International Film Festival (TIFF) - the world's largest public film festival and one of Canada's premier cultural brands. Under his strategic direction, the festival continues to grow in size and significance each year.
Bailey began his career as a film critic. He also curated films for Cinematheque Ontario, The National Gallery of Canada, The National Film Board of Canada, and Australia’s Sydney International Film Festival before joining TIFF in 1990. He began as a programmer selecting Canadian films before moving on to African and South Asian cinema. He’s responsible for TIFF’s highly successful subscription series, Reel Talk, and also headed TIFF’s Perspective Canada series and founded its Planet Africa section.
Bailey has taught film curation at the University of Toronto and holds an honorary doctorate from Western University. He is a Chevalier in France’s Order of Arts and Letters, member of the Academy of Motion Picture Arts and Science, and for 12 consecutive years been named one of “Toronto’s 50 Most Influential People” by Toronto Life.

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