Steve Daniel is a content creator, creative entrepreneur, and social media strategist known for his innovative approach and significant influence in the Canadian industry. Collaborating with top brands such as Hyundai, Canadian Tire, McDonald's, and DoorDash, he designs high-impact campaigns that blend compelling storytelling with strategic digital marketing.
As the co-founder of Archetype Studio alongside Pavel Morillo, Steve has built an innovative space for creators, offering professional solutions in photography and podcasting, fostering inspiration and creativity.
Throughout his career, he has guided emerging talents, helping them secure strategic brand collaborations. Valued for his authenticity, vision, and strategic mindset, Steve excels at transforming ambitious ideas into tangible success.
Both inspiring and approachable, Steve Daniel represents a new generation of entrepreneurs, where creativity, innovation, and community engagement intertwine to create lasting impact.
Steve Daniel
Martine St-Victor is a communications strategist and the General Manager of Edelman in Montréal, one of its 60 offices worldwide, making it the world's most important communication firm.
Martine is a monthly columnist at the Montreal Gazette and La Presse and can be seen and heard regularly on Radio-Canada television and radio. During federal and provincial elections, Martine analyzes political communication on CTV News.
Martine is a Trustee on various Boards, a founding member of the Black Opportunity Fund, and Vice-Chair of the Québec section of IWF (International Women’s Forum).
Dédy Bilamba is a high-level marketing manager with a rich and diverse background spanning three continents, known for his unique career path.
Throughout his journey, Dédy has demonstrated his versatility and creativity in diverse roles, including Partnership Manager at Stade de France, Communications Advisor at the Ordre des ingénieurs du Québec, and Brand Manager for KFC Côte d’Ivoire. His ability to thrive in different environments is driven by a consistent thread—his creative approach to tackling challenges.
A passionate advocate for culture, Dédy is also the author of three books and has written short film scripts.
For the past five years, he has worked in television and cinema in Quebec, contributing to prestigious institutions such as the Vues d'Afrique International Film Festival and the Academy of Canadian Cinema & Television (Quebec section).
Dédy also serves on the Board of Directors of the Dynastie Foundation, further showcasing his commitment to cultural advocacy and community impact.
Despite having lived in the diaspora from a young age, Dédy maintains a deep connection to Africa. In 2022, alongside his partner Éric M'boua, he co-founded Afro VFX, a groundbreaking initiative with the mission of revolutionizing African cinema and television.
Afro VFX aims to develop a competitive ecosystem for VFX (Visual Effects) on the continent, helping amplify African stories and bring them to a global audience.
Nicole Antoine is a dynamic force in experiential marketing and brand strategy, with over a decade of experience working with more than 40 top-tier companies. As a co-founder and CEO of BLAXPO and Four Brown Girls, Nicole has created platforms that amplify underrepresented voices and foster authentic human connections. Recognized in Forbes, The Social, Globe & Mail, CBC, and named Bay Street Bull’s Woman of the Year, she’s a trailblazer in the industry, balancing corporate success with community impact.
Her journey spans from managing Black-centric community centers to leading marketing for a national sneaker company. Nicole’s expertise in customer service, strategy, and management shines through in every role she’s taken on. Now, as the Managing Partner of N/A & Co, she continues to elevate brands by crafting meaningful, innovative experiences that not only engage but also drive change.
Currently pursuing her EMBA at McGill HEC, Nicole's passion for marketing, human connection, and storytelling is stronger than ever, and she’s committed to ensuring her clients stand out while making an impact.
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